JAY LAWLOR

UX Design Leader

UXer Musings

Jay’s blog on all things UX Design

User Stories

User Stories

If you read my article on user personas, you may recall that User stories allow a UX designer to focus on important functions and solutions from a specific persona’s perspective. Gaining the perspective of our users is essential to designing a user...

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Business Requirements for UX Design

Business Requirements for UX Design

While it is not the typical task of a UX designer to develop a Business Requirements Document (BRD), it is important to be cognizant of the business requirements as part of the process of thinking about the user experience. By understanding the...

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Lean and Agile UX

Lean and Agile UX

I'd read about lean and agile development methods in software development. It was interesting when I first encountered the concept of Lean and Agile UX. It makes complete sense as UX design is prominent in the tech sector. The methodology combines...

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Competitive and UX Analysis

Competitive and UX Analysis

Competitive Analysis   A competitive analysis allows a UX designer to assess how competitors to the proposed app or website have done the design for their users. Getting to know the key competitors helps designers get an idea of what users...

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Defining the Problem

Defining the Problem

A solution can’t exist without a problem. This is why it’s important for UX designers to define the problem before attempting to create a solution.  The Double Diamond design model was developed in 2005 by the British Design Council, and guides the...

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Design Thinking

Design Thinking

Design Thinking aims to match a user's needs with well-designed, technologically feasible solutions. It is a process where design is put at the forefront of the entire development process. A product or service is first designed for the user. The...

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User-Centered Design

User-Centered Design

User-centered Design (UCD) is a framework which places the user at the center of the design and development process. The focus is on who will use the product or service and the environments they will use it in. UCD is the whole user experience and...

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Human Needs and Motivations

Human Needs and Motivations

The UX Designer needs to borrow from several fields of thought, which is part of what makes it so fascinating. Remember that UX stands for user experience. Therefore, by design (no pun intended), the user experience must be user-centered. If it is...

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The Role of a UX Designer

The Role of a UX Designer

What do you UX designers do? Good question. One of the things I like most about user experience (UX) design is that it is not just one thing. UX design is both creative and analytical. UX design is putting people first to design an experience which...

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